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Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. Korean Foundation for International Cultural Exchange. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. Without any further ado, please enjoy this article. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. (Fans voted by tweeting the hashtag #BTSBBMAs. Then you can access your favorite statistics via the star in the header. As soon as this statistic is updated, you will immediately be notified via e-mail. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. 19, 2017, in Los Angeles. That would explain Loona's ratio and Twice having more female fans than I expected, Loonas is not so surprising to me personally. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. If you are an admin, please authenticate by logging in again. And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . From new album releases to concert coverage, our site has it all. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. However, K-Pop history has seen some exceptions, for example, TWICE. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. How K-Pop Fans Actually Work as a Force for Political Activism in 2020. Are you interested in testing our business solutions? Please do not hesitate to contact me. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). So, whats the most favorite K-pop group based on this survey? Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Following them, there are 35% of the respondents believe K-pop is time-consuming. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. Finally, audiences who are 55 years old and above make up 2% of site traffic. Their sense of isolation is emblematic of the growing pains of K-pop, as the multibillion-dollar industry tries . Idols are usually young. Top North and South American Cities for K-Pop. As the K-pop fandom's political organization becomes even more mainstream,. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. The music industry, by its definition, is a group consisting of various companies, producers, and artists that aim to create and sell new kinds of music, concert shows, and more. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Data from Next Big Sound, a music data analytics company owned by Pandora that powers the Social 50,indicates that when you look at the average amount of activity per fan, K-pop fans seem to be in their own league. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. This is consistent across both Instagram Followers and YouTube Views. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." So again pick an age. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. Your home for data science. Can ifans use melon? Happy reading! Netizens commented, "Oh wow, I didn't know STAYC was popular with females," "STAYC is unexpected," "I thought Kep1er would have more male fans, but I guess not," "I didn't know Cherry Bullet had a majority of fans be males, lol," "There are so many unexpected female idols who have more female fans than male fans," "I thought MAMAMOO would have the most number of female fans," "and "This is a cool list. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. K-Pop itself has been crafted with the goal of accessibility in mind. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). In the K-Pop industry, merch is as important as the music itself. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. The industrys significant growth also leads to the significant growth of a number of fans all around the world. Following the US, there are 31 respondents from Europe and 28 from Canada. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. "Popularity of South Korean pop music (K-pop) worldwide in 2021." The reason is that fangirls are loyal, passionate and more willing to pay. For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. There are of course male fans, but male fans virtually avoid male idol groups. You need a Statista Account for unlimited access. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. rollingstoneindia.com/art-korean-music-videos/. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. "Winning The Top Social Artist Award at the 2017 Billboard Music Awards made many people curious about BTS, which in turn made them want to look them up; it also opened several new doors for the group in the west," he wrote in an email. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. Success! K-Pops wide appeal across Asia is due to several factors. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. Below are the age demographics fan report for third generation K-Pop idol girl groups. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. For example, high-end brands have been working with the K-pop industry in order to reach a younger audience, which is Gen Z. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. Learn more about how Statista can support your business. You may opt-out by. There was some surprises like Loona's female count being so high, 70% is really high for girl group. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). just 24% belonged to that demographic when tickets to the Map of . During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. 1. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. . Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Througha proactive, data-driven approach to growing their audience. K-Pop itself has been crafted with the goal of accessibility in mind. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. First was the young, diverse, and digitally native Generation Z coming of age. As a Premium user you get access to background information and details about the release of this statistic. It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. For years, Beliebers stood above all other fan armies on social media. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. So even though most countries of Africa have much lower GDP than those of the West and Asia, there's an untapped potential for new customers who contribute to kpop's profits through sheer number of fans rather than individual fan wealth like SEA. Business opportunities soon followed. You can only download this statistic as a Premium user. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. 2. Spanish tracks and collaborated with local artists. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz Check your email for magic link to sign-in. 1. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. Among the metrics measured at Next Big Sound is engagement performance -- in other words, how many times fans are interacting with an artist's account (via Twitter mentions, Instagram likes, etc.) Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. Tapi data yang dirilis Twitter, menunjukkan bahwa Indonesia jadi salah satu negara yang jadi fanbase Kpop terbesar. All Rights Reserved. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. Show publisher information Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! As soon as this statistic is updated, you will immediately be notified via e-mail. Fans recently crowdfunded around 3 million baht (around $95,000) to . Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. (February 25, 2020). Check out our five best free-to-play Kpop games made especially for KPop fans. Mamamoo arent on that list, but I know they have more female listeners too. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Vivid Seats. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. You can find all of the codes I used in this project here. In, Korean Foundation for International Cultural Exchange. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. can someone list what groups on the list? Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. In the past week, they sawover 24million, more than 14,000 times what's expected. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. These trends are unsurprising for several reasons. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Welcome back! Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. BTS always seem to do better and better after each comeback, especially on the charts. 28 Feb 2023 06:29:24 February 25, 2020. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. The Western Hemisphere: K-Pop Consumption and Engagement. K-pop has always been associated with complex videos and memorable visuals. to incorporate the statistic into your presentation at any time. Dec 28, 2020. However, Africa is completely ignored in the discussion. (2020). ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Setidaknya ini juga terlihat dari animo penggemar saat BTS Meal diluncurkan beberapa waktu lalu. [Online]. Most fans really are early teens or in the 20s range. Here, Im using Python as the programming language. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Yet K-Pop has made great strides in bridging the cultural divide. K-pop is a genre of South Korean popular music. Along the way, Bang and the boys have driven considerable growth in that demographic: While many of their more recent fans consider themselves separate from the typical K-pop crowd (ironically . You need a Statista Account for unlimited access. A paid subscription is required for full access. Access to this and all other statistics on 80,000 topics from, Show sources information We at Brandwatch love data, K-pop, and we definitely love BTS. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. K-pop fan activism within the BLM movement emerges from this broader history. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. Profit from the additional features of your individual account. Korean Foundation for International Cultural Exchange. Currently, you are using a shared account. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). "Popularity of South Korean pop music (K-pop) in the United States in 2019." This is a short 5-question survey about the demographics of members of the K- Pop fandom. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. In addition, regardless of the fans demographic such as religion . Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. K-pop acts take up the three top spots on Billboard's Social 50 Chart. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. How old are K-pop fans? Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Korean Foundation for International Cultural Exchange. Looking at the20 artists who outperform the norm most drastically, K-pop acts make up a majority, with well over half. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. As for students, it is dominated by age ranging from 15 to 20 years old. Korean Foundation for International Cultural Exchange. Participation is voluntary and all information is confidential. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. Would love your thoughts, please comment. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. (image via Vivid Seats) Vivid Seats also notes . Discover the latest in K-pop music, news, and culture at KPOPSource.com. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a "new and cheerful start" to the youth of South America.
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