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Barbie ad stars a boy for the first time. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. The transformation will take your breath away. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. Hope youll give us another try and check out some other articles. ', This website uses cookies to "You owe it to yourself to take the time to discover and have fun. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". Red flags that you're dealing with a man-child. You do you, yknow?". Vote for your favorite beauty products now! If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.. From everyday glam to eye looks that are packed with color, the social star can do it all. She's ready to turn the page following ex-husband's cheating. "But I think because people think they only have to use brushes, they don't realize the power in using a sponge-tip applicator to put on shadows.". Your California Privacy Rights. I think its so important to love who you are and be comfortable in your own skin, James told BuzzFeed. "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. In the company's 55 year history, there has never been a male star in one of their campaigns. James Charles is no exception. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. Its official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. A screenshot from one of James Charles' YouTube makeup tutorials. CoverBoy! We want to bridge divides to reach everyone. It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. Despite his decades-long status as a beauty and fashion icon, RuPaul has only ever released makeup with two brands: Colorevolution (one of Drag Race's sponsors), and MAC's Viva Glam campaign. All the Weird Areas You Can Get Injectables. Beyond fear, beyond anger. Help keep The Christian Post free for everyone by making a one-time donation today. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. Stars like Sofia Vergara and Katy Perry have worked with the brand, but nothing quite like this. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. Oh, and he just became CoverGirl's first ever CoverBoy! You may remember him as the teen who decided to retake his senior portrait to ensure that his flawless highlight game got the recognition it deserved. I can't wait to see where this opportunity takes him! For an optimal experience visit our site on another browser. "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. No one, that's who. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. At the age of 17, Charles is breaking boundaries and doing it in style. Coverboy, put the bass in your walk: Drag Race alumni Willam reveals debut cosmetics line The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. Evan Ross Katz. R.I.P. Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? Press question mark to learn the rest of the keyboard shortcuts Hearst Magazine Media, Inc. All Rights Reserved. Many on Twitter praised CoverGirl for choosing Charles to be the face of their brand and congratulated the young makeup artist using #CoverGirlJames. To view this content, click 'Allow and continue'. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same. "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! "Just wrapped another great CoverGirl shoot. Charles expressed his excitement for his new gig on his Instagram and Twitter. And so are five other '90s tattoo styles. "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. And we shall see what I would look like if I suddenly sprouted blue eyelashes. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023. CoverGirl has announced its first ever CoverBoy. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with Just wrapped another great @COVERGIRL shoot. This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. 19802023 The Christian Science Monitor. Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. Monitor journalism changes lives because we open that too-small box that most people think they live in. Photo: Courtesy of Coverboy. The Christian Science Monitor has expired. Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. There's a lot of fun there, too.". If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. See for yourself. retailers. Our work isn't possible without your support. Your California Privacy Rights. "Im happy that I put forth a line that you dont need any brushes for," says Willam. They went viral after he revealed that hed brought his own light ring to the portrait session do-over (he didnt like how the originals turned out). Hopefully through the beauty stories she writesand the experiences she sharesyou can see exactly why she's in this business. 2023 Cond Nast. Original reporting and incisive analysis, direct from the Guardian every morning. Still, fans have been left waiting with bated breath for creations by RuPaul, the queen who paved the way for them all. PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! I think thats a part of the story here, too.. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with Sometimes, we call things boring simply because they lie outside the box we are currently in.. Follow TODAY.com writer Scott Stump on Twitter. ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. I am so thankful/excited for everything in store and the support has been amazing, he tweeted. Whereas many matte liquid formulas make you sacrifice comfort for wearability, she ensures this one stays put without causing a fuss on your face. You read that correctly: The newest CoverGirl is a boy. On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. To make each of them even more personal, the collection also features two glossy lip toppers. "These are the colors that I wear all the time, and they absolutely work," RuPaul says. Science Monitor has expired. Were seen as being global, fair, insightful, and perhaps a bit too earnest. He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. I love being extra pic.twitter.com/7Qu1yu8U2P. Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. CoverGirl is giving gender stereotypes a much-needed makeover. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup artists, boys, girls, and virtually everyone else who can appreciate a good lash and a bold lip. Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. Of course, Willam's been beating his face for ages. But will more men follow his lead? The TikTok-Viral Dyson Airwrap Is Back in Stock! In another message he added: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. Your session to The Christian This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. pic.twitter.com/088HlYBjQI. "James Charles is no exception. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. The Mally. The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. Oct 14, 2016 - 17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. With the help of the eternally glittering Katy Perry, the makeup brand announced that the new face of CoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has . logged you out. RuPaul loves to use the dual-ended sponge from the eye shadow palette to blend out the liner for an effortless daytime look. "Hopefully, itll also help my beard not shine through." We are trying out Willam's new line of makeup Coverboy. The full collection, available now, consists of six pairs of falsies, five lip varnishes, and four chunky glitter jellies. Does Coverboy cover boy? In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. If you have questions about your account, please Get ready for some exciting news. We are trying out Willam's new line of makeup Coverboy. For one thing, James has a considerable social media presence in a world that increasingly values social media. To say that Charles is talented would be an understatement. James Charles is no exception. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? This content is imported from twitter. Sometimes the world is a beautiful place. I purchased a glitter and a set of lashes. Some information may no longer be current. unless you renew or Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) All rights reserved. The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day. "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. During New York City DragCon on September 6, Willam announced something wholly unexpected: He's created his own makeup line, and it's just as delightfully confrontational as he is. "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.". Charles was just named CoverGirls' very first male CoverGirl. log out. Promise. Its unsurprising, then, that James himself appears to embody those shifts. I can be confident with bare skin and with a full face, he told the magazine. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand.

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